So, you have some experience with blogging, or else you wouldn’t be reading this post! But do you have your OWN blog? Do you realize that it’s a quick and simple process to set one up? Not to mention the benefits it will have for your church, school or nonproft organization!
Perhaps you don’t see the need to have a blog, and it might not have been a big deal a few years ago. But now, when you are looking for information, do you go to the local library and do some research, or do you plug into whatever device is near you and “Google” it?
Your website might provide the information people who need you are looking for…but it might not. Lee Gientke is the managing partner of Webmix Marketing, a marketing agency that helps small and medium-sized businesses stand out from the crowd. He is a noted online marketing speaker and lead generation specialist. Gientke comments, “Unlike the rest of your website, your blog should be continually changing and updated with new information. This creates an opportunity for you to demonstrate your expertise…and the good news is that you can do this, and you don’t need to be a ‘tech guy’ to be successful. If you commit to your blog, your business will grow.”
So here are a few tips:
1. Use a blog template site, like www.blogger.com or www.wordpress.com. You’ll be up and running in no time with hardly any out-the-door maintenance and NO cost!
2. If you’re not exciting about your writing skills, create a video blog, or a photo blog.
3. If you don’t have an actual direction to take the blog, take a moment, sit down and list all the questions people have asked you about your church, school or noprofit organization. Try to get to 26. Follow this with negative comparisons about what you’re offering. (Is X better than Y? Common complaints about Z?) Again, try to get to 26 – and you now have 52 topics for your blogs, one for each week of the year. Easy!
4. If nothing else, do make sure your blog posts are transparent and honest.
5. Be patient. You may not see lots of traffic to your blog overnight, but it will happen eventually. Don’t give up!
6. As always when working on the world wide web, make sure you use safe practices. If you want to be protected to the highest degree, don’t hesitate to contact us for information on a Cyber Liability/Data Breach insurance policy to meet your needs!
Information taken from www.propertycasualty360.com
President of Strong Tower Insurance, Inc.
Graduate of Lee University
Credentialed minister in the Church of God
Certified Insurance Counselor